Princess Ivanka is empowering us again.

https://twitter.com/IvankaTrumpHQ/status/868934910161043457

Rock on! It’s a three day weekend, y’all, so turn the music up and make champagne popsicles.

Not all observers were charmed, though.

Ivanka, this is my father. He served 6 tours in Vietnam and doesn't give a fuck about your champagne popsicles today. #MemorialDay #Veteran pic.twitter.com/Aj9xRTWnsF

— Persistent Woman (@PixMichelle) May 29, 2017

No kidding. My father did not take a grenade & lose an eye on Saipan for freaking champagne popsicles.

— Helen Graves (@helengravesnyc) May 29, 2017

https://twitter.com/bjimd/status/869189647091609600

https://twitter.com/RektByLife/status/869116344100413441

https://twitter.com/JemalYoung/status/869256655740968960

My father did not spend two years in service to America so you could use a day of remembrance for fallen soldiers as a BRANDING OPPORTUNITY. pic.twitter.com/wnGXIunat9

— Amanda Guinzburg