Jen Gunter did a Very Serious Only Slightly Sarcastic review of Gwyneth Paltrow’s claim that there is no pseudoscience on Goop. [pause while everyone has a good laugh]

Abstract

Objective: To identify evidence that Gwyneth Paltrow is correct in her statement that the website GOOP does not sell pseudoscience.

Materials and Methods: A search of the products sold on GOOP.com in the wellness section.

Results: Biologically implausible therapies and ill-researched products were identified. The majority of health products (95%) could not be supported by science.

Conclusions: There is no evidence to support Gwyneth Paltrow’s claim that goop is free of pseudoscience. In fact the opposite is true, goop is a classic example of pseudoscience profiteering. The bulk of their products

Jen Gunter takes on “wellness” in the Times.

Let’s take the trend of adding a pinch of activated charcoal to your food or drink. While the black color is strikingly unexpected and alluring, it’s sold as a supposed “detox.”

Guess what? It has the same efficacy as a spell from the local witch.

Maybe it’s a matter of aesthetics. Wellness potions in beautiful jars with untested ingredients of unknown purity are practically packaged for Instagram.

I also want to clear up what toxins actually are: harmful substances produced by some plants, animals and bacteria (and, for them, charcoal is no cure).

“Toxins,” as defined by the peddlers of these dubious cures, are the harmful effluvia of modern life that supposedly