Originally a comment by Your Name’s not Bruce? on Insult # eleventy billion seventeen.
I know I shouldn’t be surprised anymore by this sort of thing, but I find it odd that a company would do this. It’s one thing letting the proverbial intern with insufficient adult supervision fire off an overzealous tweet or two, but unleashing this campaign took time, effort, and money. I’m trying to decide if the people at Hershey’s who did this are True Believers, or if they’ve simply mistaken Twitter for the real world. Who did they consult before they put this together? Was this an internal project, or did someone from outside suggest this?
It’s one thing to stir debate and controversy when … Read the rest