Fake news also played a role in electing Trump. (Wikileaks – Russian hacks – Comey – fake news. It’s almost as if there’s a pattern here.)

Coler is a soft-spoken 40-year-old with a wife and two kids. He says he got into fake news around 2013 to highlight the extremism of the white nationalist alt-right.

“The whole idea from the start was to build a site that could kind of infiltrate the echo chambers of the alt-right, publish blatantly or fictional stories and then be able to publicly denounce those stories and point out the fact that they were fiction,” Coler says.

He was amazed at how quickly fake news could spread and how easily people believe it. He wrote one fake story for NationalReport.net about how customers in Colorado marijuana shops were using food stamps to buy pot.

“What that turned into was a state representative in the House in Colorado proposing actual legislation to prevent people from using their food stamps to buy marijuana based on something that had just never happened,” Coler says.

You’ll never believe what happened next.

During the run-up to the presidential election, fake news really took off. “It was just anybody with a blog can get on there and find a big, huge Facebook group of kind of rabid Trump supporters just waiting to eat up this red meat that they’re about to get served,” Coler says. “It caused an explosion in the number of sites. I mean, my gosh, the number of just fake accounts on Facebook exploded during the Trump election.”

Coler says his writers have tried to write fake news for liberals — but they just never take the bait.

Fabulous. Trump types gobble up fake news, and liberals reject it – so we get the fake news party instead of the no fake news party. Lying and credulity combine to take over. Genius.

Coler’s company, Disinfomedia, owns many faux news sites — he won’t say how many. But he says his is one of the biggest fake-news businesses out there, which makes him a sort of godfather of the industry.

And he makes a lot of money from it. So much for infiltrating the alt-right.

And as the stories spread, Coler makes money from the ads on his websites. He wouldn’t give exact figures, but he says stories about other fake-news proprietors making between $10,000 and $30,000 a month apply to him. Coler fits into a pattern of other faux news sites that make good money, especially by targeting Trump supporters.

However, Coler insists this is not about money. It’s about showing how easily fake news spreads. And fake news spread wide and far before the election. When I pointed out to Coler that the money gave him a lot of incentive to keep doing it regardless of the impact, he admitted that was “correct.”

Coler says he has tried to shine a light on the problem of fake news. He has spoken to the media about it. But those organizations didn’t know who he actually was. He gave them a fake name: Allen Montgomery.

Coler, a registered Democrat, says he has no regrets about his fake news empire. He doesn’t think fake news swayed the election.

“There are many factors as to why Trump won that don’t involve fake news,” he says. “As much as I like Hillary, she was a poor candidate. She brought in a lot of baggage.”

But most of that “baggage” is based on lies. And I don’t see how he can be confident that fake news didn’t sway (or contribute to swaying) the election when he said himself there’s a “big, huge Facebook group of kind of rabid Trump supporters just waiting to eat up this red meat.” It was a close election, to put it mildly, so his confidence seems both foolish and self-serving. He probably did help throw the election to Trump, the asshole.