Just 10 manly calories
A friend told me it’s not just Yorkies – it’s Dr Pepper too.
Clearly this is not meant literally; clearly it’s ironic in some sense…and yet. Again: would they do the same thing “for white people” instead of “for men”? Would they do an ad saying Dr Pepper is not for black people?
I don’t think so, and if I’m right, what does that say? Why is it amusing to “pretend” to insult women if it’s not amusing to “pretend” to insult other not-seen-as-equal kinds of people?
Also, if the calories are so manly, wouldn’t I want as many as possible instead of just a measly ten? YOU CAN’T EVEN PANDER EFFECTIVELY DOCTOR
It’s because men can’t be worried enough about their looks to go for zero calories, even if they are trying to diet.
“Safety lights are for dudes.” (Ghostbusters doing a ridicule of this by turning it around.)
It’s disgusting, isn’t it? Because it’s all about #MasculinitySoFragile guys have to be told what products they can use without being seen as less masculine. Because the worst thing you can call a man is a woman, and the worst thing you can call a woman is a woman.
I am mystified that the utterly blatantly hamfisted manipulativeness of this doesn’t just drive its intended targets right off. It’s like a sleazy car salesman trying out the ‘what kind of a man are you if you have to ask your wife’ BS con to make the sale. Never mind how a ‘real man’ responds to that kind of idiocy: a self respecting anyone answers that with ‘well, fuck you then’, and walking out.
Seriously, after seeing these ads, anyone needs me, I’m at the bar. Drinking some sweet, layered long cocktail. With an umbrella in it. Possibly while wearing a feather boa.
@AJ Milne,
I wonder at the same thing. Here in Belgium we have a beer, Jupiler, which slogan since years is: Mannen weten waarom. (Man know why). It annoys me a lot and if given a choice I will drink almost anything else. But the slogan seems to work. Last I heard, it even seems to influence some woman to choose for this brand.
I gotta wonder – can it count as feminist protest if a woman proudly and defiantly purchases and consumes this? (Rewarding them with her business is definitely a downside, mind you.)
And it’s going to backfire in some ways – I’d otherwise be open to trying it, but now, with these ads and as a man, I’d feel dirty for it.