The odd thing about Mr Framing is that he ‘frames’ everything as though we were all engaged in some form of marketing or public relations. He seems to see all of life, or at least all of discourse, in the terms of a US presidential campaign, with all its manipulation and distortion and expensive beside the pointery. He seems not to realize that some people are in fact free to think as critically as they like and to write and speak as honestly as they can.

Or rather, that is one odd thing about him; another odd thing about him is of course that this kink in his mind is entirely asymmetrical; it applies to all atheists and to no theists. He thinks all atheists are trying to market something and therefore must take infinite pains not to antagonize anyone by having anything resembling a particular view or a strong argument; and he thinks all theists are blameless passive receivers of the discourse of others, who play no role other than to be wounded and alienated and thus refuse to Buy the Product.

A third odd thing is (also of course) that he is a putative expert in communication and he persuades almost no one.