On brand

From the NY Times live reporting of the Carroll-Trump matter:

Carroll’s brand before 2019 was that of a respected columnist, Crowley says. Let’s talk about [the] Trump brand, she tells the jury: “What could be more on brand for Donald Trump than malice?”

This is what I’m saying.

I for one can’t think of anything else like it. People with mean streaks sure; people who play dirty, who are ruthless, who do damage, yes, but not people who are constantly energetically noisily mean and rude and sadistic and insulting. People who have nothing but venom and contempt toward everyone but the Self. People who are never embarrassed or ashamed to carry on that way in public. And this is the guy who is so popular with The People that he’s all too likely to return to destroy what’s left.

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