Letting it burn

May 14th, 2023 | By
Category: Notes and Comment Blog

Musk’s Twitter wants the world to burn.

Some of the UK’s top scientists are struggling to deal with what they describe as a huge rise in abuse from climate crisis deniers on Twitter since the social media platform was taken over by Elon Musk last year.

Since then, key figures who ensured “trusted” content was prioritised have been sacked, according to one scientist, and Twitter’s sustainability arm has vanished. At the same time several users with millions of followers who propagate false statements about the climate emergency, including Donald Trump and rightwing culture warrior Jordan Peterson, have had their accounts reinstated.

Climate scientists say the change has been stark, and they are fighting to make themselves heard over a “barrage” of often hostile comments.

“There’s been a massive change,” said Mark Maslin, professor of earth system science at University College London and the author of popular books including How to Save Our Planet. “I get so much abuse and rude comments now. It’s happening to all of us, but I challenge the climate deniers so I’ve been really targeted.”

Maslin says he used to have regular meetings with Sean Boyle, Twitter’s former head of sustainability, who was laid off in Musk’s mass cull of staff shortly after he took over in Aprll 2022. Maslin said Boyle discussed the platform’s work to develop ways of ensuring that trusted information was pushed to the top.

“They were using climate change as a good test bed, because it was fairly clear who the good and bad actors were,” Maslin said. “But he was sacked and Twitter became the wild west.”

That’s ok. There’s no reason not to err on the side of “deny deny deny until everything is scorched and dead.”

H/t Tim Harris

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