Lie often enough and shamelessly enough and you win the game.

James R. Clapper said something Tuesday that he maybe shouldn’t have. In the course of rebutting President Trump’s conspiracy theories about the FBI “spying” on his campaign, the former director of national intelligence momentarily conceded Trump’s premise.

“They were spying on — a term I don’t particularly like — but on what the Russians were doing,” Clapper said. Asked whether Trump should be happy the FBI was doing this, Clapper said, “He should be.”

“He should be” if he cared about US interests, or about how authoritarian and criminal Putin is, or both.

Trump’s response? Take that badly out of context.

@foxandfriends “New Bombshell in the Obama Spying Scandal. Did other Agencies SPY on Trump Campaign?” Even Clapper, worlds dumbest former Intelligence Head, who has the problem of lying a lot, used the word SPY when describing the illegal activities!

— Donald J. Trump (@realDonaldTrump) May 23, 2018

“Trump should be happy that the FBI was SPYING on his campaign” No, James Clapper, I am not happy. Spying on a campaign would be illegal, and a scandal to boot!

— Donald J. Trump (@realDonaldTrump) May 23, 2018

And to be clear, this is a really important semantic point. Trump and his allies have launched a concerted effort to insert the word “spy” in this debate, despite there being no evidence that there was anything untoward about the FBI’s use of an informant, Stefan Halper, to look into contacts between the Trump campaign and Russia. Trump included the word in ALL CAPS infourseparatetweets Wednesday morning — including christening the supposed scandal as “SPYGATE.” The word also appeared almost incessantly on his favorite morning show, “Fox & Friends.”

So they’ll win, by being willing and eager to repeat lies often enough and shamelessly enough.