It’s not about being a disruptor

The New Yorker has an in-depth piece on the recklessness of the amateur Let’s Make a Submersible guy. It’s like reading an in-depth piece on why the Challenger exploded. Spoiler: he was determined to go ahead, safety be damned.

Until June 18th, a manned deep-ocean submersible had never imploded. But, to McCallum, Lahey, and other experts, the OceanGate disaster did not come as a surprise—they had been warning of the submersible’s design flaws for more than five years, filing complaints to the U.S. government and to OceanGate itself, and pleading with Rush to abandon his aspirations. As they mourned Nargeolet and the other passengers, they decided to reveal OceanGate’s history of knowingly shoddy design and construction. “You can’t cut corners in the deep,” McCallum had told Rush. “It’s not about being a disruptor. It’s about the laws of physics.”

But Rush went right on thinking it is about being a disruptor as opposed to the laws of physics. It’s weird when people do that.

Rush had grown up scuba diving in Tahiti, the Cayman Islands, and the Red Sea. In his mid-forties, he tinkered with a kit for a single-person mini-submersible, and piloted it around at shallow depths near Seattle, where he lived. A few years later, in 2009, he co-founded OceanGate, with a dream to bring tourists to the ocean world. “I had come across this business anomaly I couldn’t explain,” he recalled. “If three-quarters of the planet is water, how come you can’t access it?”

The same kind of mistake, in a different form. It’s not about business, it’s about the laws of physics. You can’t “access it” because it’s water and humans evolved on land. We can swim, but we can’t just move into the deep ocean and stay there.

“He wanted me to run his Titanic operation for him,” McCallum recalled. “At the time, I was the only person he knew who had run commercial expedition trips to Titanic. Stockton’s plan was to go a step further and build a vehicle specifically for this multi-passenger expedition.” McCallum gave him some advice on marketing and logistics, and eventually visited the workshop, outside Seattle, where he examined the Cyclops I. He was disturbed by what he saw. “Everyone was drinking Kool-Aid and saying how cool they were with a Sony PlayStation,” he told me. “And I said at the time, ‘Does Sony know that it’s been used for this application? Because, you know, this is not what it was designed for.’ And now you have the hand controller talking to a Wi-Fi unit, which is talking to a black box, which is talking to the sub’s thrusters. There were multiple points of failure.” The system ran on Bluetooth, according to Rush. But, McCallum continued, “every sub in the world has hardwired controls for a reason—that if the signal drops out, you’re not fucked.”

Also:

Rush eventually decided that he would not attempt to have the Titanic-bound vehicle classed by a marine-certification agency such as DNV. He had no interest in welcoming into the project an external evaluator who would, as he saw it, “need to first be educated before being qualified to ‘validate’ any innovations.”

That marked the end of McCallum’s desire to be associated with the project. “The minute that I found out that he was not going to class the vehicle, that’s when I said, ‘I’m sorry, I just can’t be involved,’ ” he told me.

You don’t want to do your wild n crazy innovating thousands of feet under water.

The director of marine operations handed in a report containing a long list of design flaws, and so he was fired. Yes that’s the way to fix design flaws.

McCallum tried to reason with Rush directly. “You are wanting to use a prototype un-classed technology in a very hostile place,” he e-mailed. “As much as I appreciate entrepreneurship and innovation, you are potentially putting an entire industry at risk.”

Rush replied four days later, saying that he had “grown tired of industry players who try to use a safety argument to stop innovation and new entrants from entering their small existing market.”

There is is again – instead of treating safety as its own thing, he treats it as a rival to “innovation.” Innovate shminovate: you can’t innovate your way out of the laws of physics.

People who know better do this. NASA did this with the Challenger. Mountaineers do this when they get within sight of the summit of Everest too late to reach the summit and get down again. They know it’s too late but they keep climbing anyway.

He understood that his approach “flies in the face of the submersible orthodoxy, but that is the nature of innovation,” he wrote.

So he imploded himself and four other people.

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