Guest post: Just sprinkle in a few sustainability coordinators

Originally a comment by iknklast on Magical solutions.

It’s interesting his notation about sustainability and corporations. I realized quite a long time ago that most sustainability coordinators/directors/whatever, are very much on track with corporate free market agendas, and the only solutions I’ve ever heard have been very business friendly, and very climate hostile, while singing the praises of green this and green that.

I suspect the rise of the sustainability coordinator is less a signal of corporate commitment to fighting climate change and more a commitment to doing nothing. Any time Congress started rattling the swords of possible regulations, the businesses could point to their sustainability department and crow about their free market commitment to sustainability, helping to stave off any new regulations so they could keep doing business as usual but with a nice coat of greenwashing.

Congress would have no trouble accepting that, because most of the representatives and senators are more than happy to deregulate or not impose new regulations. Voters can be swayed by an opponent pointing to new regulations, saying “this cost taxpayers [fill in astronomically large price] for what? Something that won’t feed you or put clothes on your back or gas in your car.” Then voters go to the polls, misinformed…or maybe half informed, but most regulations do not cost what the anti-regulation propaganda says it will, and often does more than they say it will. The problem is, most of what it does is unseen by the average voter, so it looks like wasting money to them

So they put in sustainability coordinators, sign agreements with bodies made up of corporations to show their commitment, and change nothing. And Congress (Parliament, etc…fill in legislating body of your preference) is happy to believe them.

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