Originally a comment by Your Name’s not Bruce? on Working with.

WAIT!

WE NEED A LOGO!

It’s gotta fit into a corner of our poster-like images. We could use it on our letterhead, if we ever bothered to commit anything to paper. Or pay for postage. Our logo has to be something convincing enough to make people think we’re more authentic and bigger than we really are boldly dynamic, engagingly synergystic, with exponentially mobilized potential to leverage strategic, global-stakeholder partnerships. Something Institutional. Without one, how will anyone be able to tell our Official Institute Communications from those of some ersatz, wannabe “Institute” that’s just somene else with a laptop? We have to have some way for our marks supporters to be able to distinguish OUR laptop from everyone else’s, so that the money reaches our hot little hands this most worthy of causes.

Do we design the logo in-house, or farm it out and write it off as an expense? (If one of us happened to become a “Graphic Design Company” we could do both at the same time! Which reminds me, we’ll need a book-keeper. Ethical standards Hours flexible.)

There should be a committee. Maybe a “Standing Committee” or an “Ad Hoc Committee,” whichever one sounds like it would be something you’d find in an Institute. (We could form a Committee to look at the use of committees by other Institutes. Just so we follow standard Institututional Committee Practice.) Once that Committee reaches its conclusion, we can use those findings to form the Logo Design and Approval Committee.

T-shirts. There have to be T-shirts. (Or at least pictures of T-shirts (or pictures of a T-shirt mock-up.)) Until an Official Logo is designed and approved, we could use a Provisional Logo for the T-shirts, so everybody knows we’re a Real Institute, (or soon will be) that means business. And has T-shirts. (Or at least pictures of T-shirts. (Or pictures of T-shirt mock-ups.))