Words matter.

The president of CNN strongly criticized President Donald Trump on Wednesday for his anti-media rhetoric, just hours after the network discovered that a pipe bomb had been sent to its headquarters in New York.

“There is a total and complete lack of understanding at the White House about the seriousness of their continued attacks on the media,” Jeff Zucker, the president of CNN Worldwide, said in a statement. “The President, and especially the White House press secretary, should understand their words matter. Thus far, they have shown no comprehension of that.”

Still not showing any comprehension. Trump is off at another rally as we speak.

Trump has frequently criticized CNN and other media organizations as “the fake news,” and even going so far as to label them “the enemy” of the American people — a characterization that often draws hearty applause and boos directed at the press at his rallies.

Matt Dornic, a CNN spokesperson, noted that less than two hours after CNN evacuated its headquarters on Tuesday, the Trump campaign sent an email attacking CNN and calling on people “to give the media another wake-up call.”

As in, BANG splinter tinkle rattle smash scream scream scream? That kind of wake-up call?